Villa Florence San Francisco on Union Square

When you book here: Best Rate Guaranteed, Complimentary Wifi and Website Exclusive Packages.


Jan. 2020



Jan. 2020





Villa Florence San Francisco on Union Square

Villa Florence San Francisco On Union Square

Downtown SF's #1 Union Square Hotel

San Francisco’s only contemporary Italian-inspired boutique hotel in Union Square - experience in the heart of downtown San Francisco. Located along the Powell Street Cable Car Line, just steps from Union Square, this eye-catching urban retreat blends European flair with the dynamic energy of our major metropolitan city.

Our Amenities

Members Save 15% 

When you book on instantly save 15% off your room rate. The privilege of booking directly on our website with Villa Clique.

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$25 American Express Gift Card • Free Drink at Bar Struzzo • Complimentary room upgrade* • 2 night minimum • Available Sunday to Thursday

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50% OFF Sunday

Planning a Friday and Saturday trip to SF? Extend your stay to Sunday and get 50% off your Sunday night rate3 night minimum.


In The Heart Of Downtown SF

Our location provides an incomparable backdrop to mix business with pleasure. Bordered by Nob Hill and the Theater District to the west, Moscone Convention Center and Financial District to the east, and Chinatown and North Beach neighborhoods to the north, Villa Florence sets the scene for a quintessential San Francisco experience.

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Acclaimed Interior Design

Taking design cues from modern Italian fashion and sophistication, Villa Florence is truly a renaissance of style in the heart of San Francisco. Our historic 1908 landmark building was transformed in 2015 with a full-scale remodel, featuring 189 thoughtfully designed guestrooms, signature restaurant Bar Struzzo, and three private meeting spaces.

Our Rooms & Suites


American cuisine with a contemporary Italian twist. Happy Hour, every weekday 5 pm - 6 pm.

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Meetings & Events
Made Easy

Ease and simplicity in hosting a meeting or event.

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How will you do SF?

Romance, relaxation, and revelry come naturally at our San Francisco boutique hotel. 

See Our Area Guide